Sunfish, a family-building software platform, is launching what it says is the first AI-powered egg-freezing programme in the fertility space. The goal of the program is to solve the uncertainty that comes with fertility preservation, from a lack of financial transparency to outcomes that are unknown and not guaranteed. Based on a patient’s biodata, Sunfish’s proprietary algorithm predicts the optimal amount of matured eggs that should be frozen as well as the cost of the cycle, positioning this AI-powered egg-freezing program as a data-driven solution.

“Sunfish is really focused on helping people to navigate the full fertility journey,” Angela Rastegar, co-founder and CEO of Sunfish, told Fierce Healthcare in an advanced interview. “Patients shouldn’t have to be an unpaid project manager for their own family planning.”

Sunfish also takes on risk. If a patient does not reach the number of retrieved eggs within the guaranteed budget, Sunfish will cover the cost of an additional cycle. One year of storage is included, with discounts for long-term storage options and lowest-price match guarantees on medication.

Sunfish works with IVF clinics, egg banks, fertility pharmacies, sperm banks and surrogacy agencies. All the clinics have been vetted, and members must be seen at those clinics to take advantage of Sunfish’s program. Its AI was built on cross-clinic historical datasets with over 2 million data points, such as biomarkers of egg and sperm donors and outcomes data. It was back-tested against 20,000 clinical cycles and, in thousands of randomised simulations, received 97% accuracy.

Rastegar was previously director of Northstar Fertility, which operates several surrogacy agency brands. She was frustrated that patients “weren’t getting logistical support, guidance, clear data and financial support.” She recalled how some patients had to sell their engagement rings to afford treatment or postpone buying a home.

Rastegar herself has gone through multiple rounds of egg freezing. “That was a really stressful process, not just financially, but what really surprised me was that I logistically, emotionally, became this full-time project manager trying to navigate my treatments,” she said.

Patients get a Sunfish dashboard with medically backed guidance, plus a human care coordinator and financial support. Members can also access prenatal vitamins, post-retrieval recovery, a nurse for injection support or mental health coaching. Sunfish offers 100% eligibility, regardless of age, diagnosis or insurance status. The package starts at $8,100, which includes all the clinical care components, though any insurance benefits may apply to components like lab work or medications. This comprehensive approach further strengthens the impact of the AI-powered egg-freezing program.