INVO Fertility, Inc., a fertility company that seeks to make advanced reproductive care more available by opening, buying, and running fertility clinics and related businesses and technologies, says that its Wisconsin Fertility Institute-WFI clinic joined the Progyny network.

Progyny offers fertility and family-building advantages to about 7.2 million people through more than 600 employers and plan sponsors across the country. WFI's potential market in Wisconsin and the neighbouring areas is bigger now that it is part of the Progyny network. This arrangement makes it much easier for the clinic to visit patients whose companies cover them.

Patients who meet the requirements can now get all of WFI's reproductive services, including diagnostic testing, in vitro fertilisation (IVF), fertility preservation, and other advanced treatment options, all through their network. Progyny's scientifically integrated benefit design makes it easier for patients to keep track of their money and paperwork. The program decreases barriers to care and helps people use therapy more effectively and receive better results. Progyny is a big part of the fertility business because it helps patients with the two biggest problems they have: getting care and paying for it.

As the WFI clinic joined the Progyny network, it improved its mix of third-party payers from a business point of view and lets it help more people who require care. As more and more companies offer reproductive benefits, it is becoming more and more necessary to work with the best fertility benefits administrators to promote organic growth.

Employer-sponsored fertility benefits are one of the fastest-growing parts of healthcare benefits. Companies want to hire and keep the best workers, so they offer these benefits. INVO Reproductive believes that making its services easier to find on well-known national benefit platforms will help it stay competitive and assist its increasing network of reproductive centres to grow even further. The company sees the move as a big step forward and an important part of its overall plan to grow its clinic platform, build stronger relationships with payers, and improve its long-term financial performance.

According to COO of INVO Fertility, April McGhee, “We are excited to join the Progyny network, a leader in fertility benefits known for its commitment to transparency, exceptional client and member satisfaction, and superior clinical outcomes." This partnership expands access to high-quality fertility treatment for more patients while reinforcing our focus on delivering exceptional results and a seamless, supportive care experience. We look forward to helping Progyny members build their families with confidence.”

Steve Shum, CEO of INVO Fertility, says that “This relationship expands our addressable patient base and strengthens our access to employer-sponsored demand." “As we continue to grow through strategic clinic development and acquisitions, establishing relationships with leading benefits providers like Progyny represents a further enhancement to our growth objectives, operating leverage, and ability to drive long-term value creation for our shareholders.”